FINE TUNING YOUR BENEFIT PACKAGE
Speaking to the Heart of Your Market
Once you have the basic content you will use for your affiliate marketing
website, you can maximize its impact with the use of "power words".
Power words are also referred to as "triggers" because they can
motivate the reader to take action. Using them effectively can help you build
customer confidence. Here are ten different benefits people want and the power
word that relate to them.
- TIME
: The pace of daily life for most people makes time their most
valuable commodity. When they come online to shop, they are looking for
products and services that will save them time. Power words: FAST, QUICK,
i.e., fast delivery, fast ordering or quick results.
- SECURITY
: Internet customers want to be sure that they will not be at
risk of losing money by accepting your offer. Power words: RISK FREE, MONEY
BACK, GUARANTEED, i.e., 90 day money back guarantee, risk free, guaranteed,
without obligation.
- EXCLUSIVITY
: When there is only a limited amount of an item, it gives
the impression of being more valuable. The more valuable your product or
service appears the more people will appreciate what you have to offer. Power
words: RARE, LIMITED, SPECIAL, EXCLUSIVE, i.e., exclusively for the first 100
subscribers, special offer, limited edition.
- SIMPLICITY
: People appreciate clarity and ease. Show them how your
product or service will reduce their stress. Power words: EASY, SIMPLE,
CONVENIENT, STRESS FREE, i.e., stress-free ordering, simple instructions,
convenient to use, easy payments, etc.
- PROOF
: People like to know what other people think about your product
or service. Power words: TESTIMONIAL, REVIEW, CRITIQUE, COMPARISON, i.e.
buyers’ testimonial, consumer review, buyers critique, industry comparison.
- SPECIAL OFFERS
: People want to find bargains in the form of rebates,
one time sales or percentage offers. Power words: SALE, DISCOUNT, REBATE,
ONE-TIME, LIMITED TIME, i.e., one day sale, special discount, instant rebate,
one time offer, limited time price.
- INCENTIVES
: People love getting gifts before they do business with
you. Power words: COMPLIMENTARY, GIVEAWAY, BONUS, GIFT, REWARD, i.e., your
complimentary subscription, order bonus, special e-book giveaway, a gift for
you.
- RECOGNITION
: People want to know that you understand their concerns.
Power words: YOU, YOURS, i.e. the benefits you want, the solution to your
problem.
- STATUS
: People want to know how something will affect their life.
Power words: ALERT, IMPORTANT, ATTENTION, i.e., important notice, attention
please, special alert.
- POPULARITY
: People are always looking for new products or services
that will improve their lives. Power words: NEW, FRESH, UPDATED, i.e., brand
new, fresh off the press, updated report.
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